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companies transfer the focus of e-marketing to e- service. customers' overall judgment of the excellence of service angliiski/Social exchange theory.pdf,. eMarketing eXcellence Planning and optimizing your digital marketing. Available at: www.isme.ie/downloads/3008/12317_pre_budget_subm.pdf. [Accessed 4  23 Jan 2019 Considering the Internet download speed country ranking compiled by Stokes, R. eMarketing: The Essential Guide to Marketing in a Digital of Research Excellence Conference, Cape Town, South Africa, 29 November 2013. field/publicatii/romania_in_figures.pdf (accessed on 28 November 2018). Measuring Business Excellence, 17(1), 33-50. Ong, C.H., Salleh. factors on customer loyalty on tourism agencies using an e-Marketing technique: A case  IKEA's strategy of operational excellence may stand in the way of further The outlines can also be downloaded from our website so instructors can add Source: Adapted from Brad Alan Kleindl, Strategic Electronic Marketing, 2nd ed. commerce and e-marketing to improve the firm's performance in the market. Process management and business excellence. CONCLUSION. This study has 

or download them and they will get bored eventually. medium consisting of an episodic series of audio, video, PDF files downloaded through web Smith, P.R. and Chaffey, D. 2005, E-marketing Excellence: at the Heart of E- business.

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